We all know the saying, starving artist. Well, it's true. Most artist who spends their days beautifying the world do not make their living selling art. They may be talented in creation but lack the business and marketing knowledge needed to build a successful business. That's where the Artrepreneur Academy comes in.
A successful art business isn't just built on talent and grit. Change the way you think as an artist and learn how to think more like an artrepreneur. Learn the business fundamentals from someone who has an MBA, not MFA.
Karen Nguyen is a dynamic entrepreneur, executive and educator with a successful track record in corporate, start-up and non-profit environments. Using her 18+ years of experience as a marketing leader and business owner, Karen is passionate about implementing practical strategies that drive incremental tangible (revenue) and intangible (branding) growth through her business ventures and corporations as a corporate consultant.
As a serial entrepreneur in the arts/entertainment and wine industry, Karen grew her first business, Inspired Art Wine, to 35,000+ customers worldwide and 250+ corporate clients since 2016. In 2018, Karen founded Inspired Somm, where she brings an entertaining, informative and modern approach to wine education aimed at Millennials and Generation Z markets. In the same year, Pour Fine Art launched featuring Karen's classic contemporary art. Her work can be seen publicly at her gallery in Costa Mesa, City Hall, John Wayne Airport, Segerstrom Center for the Arts and exhibitions internationally. In 2021, Inspired Vineyards launched featuring a collection of art-inspired wine produced in Napa Valley. Each label is a varnished print from one of Karen's original paintings (ranging from 4-6 feet) and tells a story of her motherland, Vietnam.
As corporate consultant, Karen leverages her expertise in brand identity and strategic communications to help deliver financial growth to organizations across hi-tech, retail/CPG, manufacturing, education and hospitality sectors. Prior to entrepreneurship, she was head of Worldwide Partner Marketing for Western Digital. In this dual role, she was instrumental in launching channel marketing programs across 90 countries and managed teams in the Americas, Europe and Asia. Prior to Western Digital, Karen was part of the Global Infrastructure Services Division at HCL Technologies and Global Strategic Alliances team at Experian Marketing Services focused on fintech partnerships, respectively. She received her Bachelors and MBA from University of California, Irvine, bilingual (fluent in Vietnamese) and traveled/worked in 60+ countries.
Her innovative approach in marketing has earned her recognition as "Innovator of the Year" by the Orange County Business Journal and the “Emerging Small Business" award by the Connected Women of Influence. She frequently speaks at universities on entrepreneurship and modern marketing strategies.
From building a brick and mortar from scratch to launching new products, I've walked in the shoes as a serial entrepreneur.
From start-ups to Fortune 500 and universities, I've consulted for organizations across all industries.
From executives to business owners and entrepreneurs and students, I've taught, consulted and coached individuals at all levels.
Artrepreneur Academy is a 6-lesson interactive program totaling 12 courses that teaches business fundamentals similar to an MBA program, but with practical strategies specifically for creative entrepreneurs. It's designed to turn your passion a thriving business and/or career. After this program, you will learn how to:
The investment is $1,499. Payment plan available.
Creating great art isn't going to guarantee you'll make the sale. You must be able to market yourself to the right people in the most clear and concise way. The good news, in the digital marketplace, you have more control over your art career than ever before.
The Artrepreneur Academy provides a tailored education solution for artists that emphasizes the must-know disciplines in marketing, finance, sales and operations that will help turn a hobby into a vibrant, successful business. We provide tools for creators, like you, to build and grow a successful business that have been developed someone who has actually done it. Learn more about our founder HERE.
Artrepreneur Academy is a 6-lesson interactive program totaling 12 courses that teaches business fundamentals similar to an MBA program, but with practical strategies specifically for creative entrepreneurs. It's designed to turn your passion a thriving business and/or career.
Coaching packages range from 3-6 months to help you evaluate, prioritize and execute on strategies to achieve your business vision and goals. If you're interested in gaining more clarity, please fill out the application so I can have an open and honest conversation about you and your goals. Coaching slots are limited because I work with individuals who are serious and willing to put in the time, effort and resources towards transformation. This is an investment and not an overnight solution. If I don’t feel completely confident about being able to support you and get results, I won’t waste your time or money!